Philosophy
The way we see it, there are two reasons people get into shape: because they know they should and because they want to.
You know you should get into shape to lower your blood pressure or look good for that special occasion - and you may or may not reach your goal. Those who do, likely haven't enjoyed the ride and find they no longer have a goal anymore at the end, and so, slip back into their old routines.
But those who want to get into shape have an entirely different experience. They want to get in shape in order to keep up with their active kids, or to snowshoe the cascades, or to cycle Tuscany in the spring. The road is the adventure. The rewards are the many attractions along the way. And fun is the common thread through it all.
STRADA believes fitness should be fun. So we help you zero-in on the adventure in your life and create a realistic strategy for helping you get there. Getting in shape suddenly becomes fun, rather than a chore.
You know you should get into shape to lower your blood pressure or look good for that special occasion - and you may or may not reach your goal. Those who do, likely haven't enjoyed the ride and find they no longer have a goal anymore at the end, and so, slip back into their old routines.
But those who want to get into shape have an entirely different experience. They want to get in shape in order to keep up with their active kids, or to snowshoe the cascades, or to cycle Tuscany in the spring. The road is the adventure. The rewards are the many attractions along the way. And fun is the common thread through it all.
STRADA believes fitness should be fun. So we help you zero-in on the adventure in your life and create a realistic strategy for helping you get there. Getting in shape suddenly becomes fun, rather than a chore.